SoundDelivery were recently asked to revamp audio ‘Petcasts’ for The Blue Cross - Britain's pet charity. The organisation provides practical support, information and advice for pet and horse owners. The Blue Cross were already using podcasts but until Sounddelivery got involved, the podcasts were using telephone interviews with celebrities - each 10-12 minutes long.
Download blue_cross_petcast.mp3
Sounddelivery worked closely with the website team to look at how we could engage listeners in new ways. We opted to record at different Blue Cross centres and used frontline staff as the key interviewees and voices for the features. These were edited to approximately 6 minutes in length and the whole production (including scripting, recording and mixing) took approximately 3 days.
It's clear that Blue Cross staff are passionate about their work. Ryan, the key interview in the petcast supporting Take Your Dog to Work Day started off as a Blue Cross volunteer at the age of 13 and has now been working for the organisation for 18 years. We think that by utilizing the stories of service users and staff, a charity's podcasts will often have a much greater impact. If you're a member of the Sounddelivery Facebook group leave us a wall message and let us know what you think, or leave a comment here.
Programme Notes:
- Blue Cross petcasts
- Take Your Dog to Work Day microsite
- Take Your Dog to Work Day press release
- Sounddelivery website
- Are you a graduate of sounddelivery audio training? Join us on Facebook for more links and top tips.
Until next time...
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