Now here's a question for you. How can organisations produce engaging content on a subject area which, from the outside, might seem lets just say not particularly exciting/interesting/sexy? For example, how can you make the issues surrounding intellectual property engaging for young people?
Download Simon_Woodroffe_UK_Patent_Office.mp3
Sounddelivery was recently commissioned by the UK Patent Office to produce a series of audio features to support their Think Kit schools project.
Think Kit is a free educational resource aimed at key stage 4 students, although it can also be used for other age groups. The resource highlights the four areas of Intellectual Property (IP) - Copyright, Designs, Patents and Trade marks - using case studies of well-known individuals and organisations. It looks at IP in real-life scenarios by relating real stories about people and their journey to success.
In this audio feature we interviewed Simon Woodroffe the brains behind Yo Sushi. He was a dream interterviewee. A perfect example of someone who is engaging, passionate about an issue and knowlegeable. He really brought to life issues surrounding IP. It only took 15 minutes to get all the material needed to create the final podcast. He even gave us the music to use which, as you will hear, is extremely appropriate.
The final series of interviews we produced have been incorporated into a DVD and has been sent to over 20,000 schools around the country.
Key Learning: Whatever issue/cause/subject you are working on we believe there is always a way of getting the message across in an engaging way. Scratch the surface and the stories will find a way out.
Using high profile individuals can be a really positive experience or a nightmare so really think about why you want to use a particular person. In the last few months we've worked with a range of celebrities for different projects. Most recently we recorded Simon Cowell and Ant and Dec on behalf of Childline. These were turned into ringtones which are now available to download online http://gringtones.co.uk
Programme Notes:
Let us know what you think!
Until next time...